PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool

For those of you just getting into paid search, count yourselves lucky. You’re lucky not only to have landed in one of the hottest fields in marketing, but also lucky not to have gone though some of the major workflow frustrations that have now been addressed and fixed in the first ten years of *** Read the full post by clicking on the headline above ***

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PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool

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